The main goal of With Sephora was to create an inclusive campaign that celebrated the unique subcultures of the beauty industry. To help the campaign to achieve this, I suggested focusing on the importance of real stories, real people, and the different types of influence within the beauty community.
By taking a bottom-up approach that featured diverse local talent, captured through stunning images and in-depth stories on social and experiential, Sephora was recognized as a brand that understands its beauty community (summer, 2018).
Creative Direction: Theo Gibson
Photography: Saty & Pratha